Park Pictures’ Nathan Price directed this spot, “The Dancer,” for the Bank of New Zealand, produced by his New Zealand-based production company, Ruskin.
The 90-second commercial follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, “Dancing On My Own.” At the spot’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.
Price is currently in postproduction on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.
Credits
Client Bank of New Zealand Agency Colenso BBDO, Auckland, NZ Production Company Ruskin, Auckland, NZ Nathan Price, director; Claris Harvey, exec producer; Helen Naulls, producer; Ginny Loane, DP. Editorial Luke Haigh, editor; Ben Eagleton, colorist. Postproduction Assembly Damon Duncan, Rhys Dippie, online. Music & Sound Franklin Rd
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
