Nat Geo's "Genius"
This departure from the promo norm finds Geoffrey Rush in character as Albert Einstein playing Lady Gaga's "Bad Romance" on the violin, ultimately sticking his tongue out at the camera.
Directed by Ivan Zacharias of Smuggler, this piece promotes National Geographic's upcoming limited series, Genius, which bills itself as exploring "the man behind the mind," the iconic Einstein.
JSM Music served as music/sound house.
Client National Geographic/Genius Music/sound: JSM Music, New York Music supervision Joel Simon, chief creative officer Song: “Bad Romance” written by Lady Gaga and RedOne. Audio Post: Soundsquare, Prague Karel Havlicek, mixer Agency: McCann New York Production: Smuggler, bicoastal/international Ivan Zacharias, director
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