This film honors Dr. Martin Luther King, Jr. by recognizing how his extraordinary legacy lives on through our sons. This Son Stories series will introduce us to Black youngsters and men who are living breathing realizations of Dr. King’s dream. Meet Tyler Gordon, a talented artist who knows no matter what the world says about him, he is still a KING.
Via agency/production studio KUAMP, TRONIC directed this piece profiling Gordon, showing the young man’s artistry and perseverance.
Client/Brand Moms of Black Boys United Agency/Production Studio KUAMP Antonio McDonald, creative director/executive producer; TRONIC, director/editor; Tri Nguyen, DP. Titles/Animation Al Amin Audio John Terelle, sound mix.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
