MJZ's Steve Ayson Directs "Crazy" Workout For Samsung, W+K
This anthem spot for Samsung’s new fitness campaign shows us the inherent craziness of those obsessed with working out.
Steve Ayson of MJZ directed the :60, titled “Working Out is Crazy,” for Wieden+Kennedy, Portland, Ore.
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Craig Allen, Tim Roan, Micah Walker, creative directors; Derek Szynal, copywriter; Robert Kendall, art director; Erika Madison, executive producer; Jules Brown, producer; Bruno Frankel, group strategy director; Tom Suharto, strategy director; Mark Fitzloff, Joe Staples, Susan Hoffman, executive creative directors. Production MJZ Steve Ayson, director; David Zander, president; Emma Wilcockson, exec producer; Laurie Boccaccio, producer; Yianni Papadopoulos, production supervisor. Editorial Final Cut Crispin Struthers, editor; Zoe Schack, assistant editor; Eric McCasline, exec producer; Suzy Ramirez, head of production; Ana Orrach, producer. VFX The Mill Adam Scott, colorist; Adam Lambert, 2D lead artist; Daniel Midgley, producer; Karina Slater, associate producer; Kathy Siegel, VFX supervisor. Music/Sound Design duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Jack Livesey, creative director; Gio Lobato, producer. Audio Post Lime Studios Loren Silber, mixer; Susie Boyajan, exec producer; Mark Nieto, audio assistant.