Tuesday, July 17, 2018
You are here:

MJZ's Matthijs Van Heijningen Directs Melissa McCarthy In Kia Super Bowl :60 For David&Goliath

By

Robert Goldrich
Wednesday, Feb. 1, 2017

2522 views

Log in or register now!

A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled “Hero’s Journey,” the :60 is scheduled to air in the third quarter of the big game and finds McCarthy on a mission to save the environment.

McCarthy learns it can be perilous trying to save the trees, the whales or the rhinos. Luckily, she drives a Kia Niro, underscoring that "it's hard to be an eco-warrior but it's easy to drive like one."

Matthijs Van Heijningen of MJZ directed the spot with visual effects by The Mill.

Credits

Client Kia Motors Agency David&Goliath, LA David Angelo, founder & chairman; Bobby Pearce, Colin Jeffery, chief creative officers; Gustavo Sarkis, executive creative director; Ben Purcell, executive creative director/writer; Mark Montiero, writer; John O’Hea, creative director; Courtney Pulver, Robert Casillas, associate creative directors; Curt O’Brien, executive broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Eriks Krumins, exec producer; Donald Taylor, producer. Editorial Work Editorial Jono Griffith, editor; Keith Hamm, Ben Foushee, assistant editors; Marlo Baird, exec producer; Lynne Mannino, producer. VFX The Mill Peter King, EP; Anastasia Von Rahl, sr. producer; Karina Slater, associate producer; Robert Sethi, VFX shoot supervisor, creative dir; Chris Knight, VFX shoot supervisor, creative dir, 2D lead artist; Tom Graham, VFX shoot supervisor, 3D lead artist; Michael Lori, tracking lead; Daniel Stern, FX lead; Michael Comly, ltg lead; Jacob Bergman, Jeffrey Lee, animation leads; Scott Wilson, Dag Ivarsoy, Jason Bergman, Yukiko Ishiwata, Daniel Thuresson, Andy Dill, Tom Robbins, 2D artists; Erik Zimmermann, Berk Hakguder, Daniel Soo, Robert Spaniolo, 3D artists; Juan Zavala, Mike Di Nocco, Katie Yancey, animators; Ziye Liu, Robert Chapman, Patrik Lindkvist, Shaun Comly, lighters; Krystal Sae Eua, Sharlene Lin, Cory Cosper, modelers; Chris Goodrich, Samantha Pedegron, textures; Nole Murphy, Ahmed Elmatarawi, riggers; Rasha Shalaby, Itai Muller, matte painting; Bradley Rhone, Emily Ann Morton, art dept; Danny Garcia, Freddy Parra, Steven Olson, Monique Espinoza, Alice Panek, Michael Archambault, tracking; Gary Marschka, Dylan Streiff, 2D assists; Cath Pryer, Thatcher Peterson, color EPs; Dan Kreeger, Diane Valera, color producers; Lucy Mason, Robert Cohen, production coordinators;  David Ludlam, colorist; Brendan Buckingham, Thomas Mangham, Gemma Parr, Logan Highlen, color assist; Alex Gregory, Dan Levy, Megan Le, TK data lab. (Toolbox: Flame, Nuke, Maya, Houdini, Zbrush, Mari, Substance Painter) Music Editing/Sound Design stimmung Rory Doggett, creative director; Ceinwyn Clark, exec producer; Gus Koven, sound designer. Audio Post Margarita Mix, Santa Monica Nathan Dubin, sound engineer; Whitney Warren, exec producer. Licensed Music “Holding Out for A Hero” performed by Bonnie Taylor. Celebrity Talent Acquisition The Marketing Arm Chalcea Park, managing director

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/70384/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/70384/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/70384/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/70384/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jul. 17, 2018

"Blindspotting," the directorial debut of Carlos Lopez Estrada, stalks the...

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Monday, Jul. 16, 2018

Anonymous Content has added director Karim Huu Do to its roster for...

Sunday, Jul. 15, 2018

"Hotel Transylvania 3: Summer Vacation" has checked into the No. 1 spot at...

Recent SPW Releases

Monday, Jul. 16, 2018

Today, the eery haze of the Upside Down rides again in Gradient Effects ’...

Monday, Jul. 16, 2018

Cooke Optics is pleased to announce the acquisition of a majority stake in...

Monday, Jul. 16, 2018

Continuing their tradition of fostering talent from within, Whitehouse...

Monday, Jul. 16, 2018

The Art Directors Guild (ADG, IATSE Local 800) announced today the launch...

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...

Top