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MJZ's Matthijs Van Heijningen Directs Melissa McCarthy In Kia Super Bowl :60 For David&Goliath

By

Robert Goldrich
Wednesday, Feb. 1, 2017

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A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled “Hero’s Journey,” the :60 is scheduled to air in the third quarter of the big game and finds McCarthy on a mission to save the environment.

McCarthy learns it can be perilous trying to save the trees, the whales or the rhinos. Luckily, she drives a Kia Niro, underscoring that "it's hard to be an eco-warrior but it's easy to drive like one."

Matthijs Van Heijningen of MJZ directed the spot with visual effects by The Mill.

Credits

Client Kia Motors Agency David&Goliath, LA David Angelo, founder & chairman; Bobby Pearce, Colin Jeffery, chief creative officers; Gustavo Sarkis, executive creative director; Ben Purcell, executive creative director/writer; Mark Montiero, writer; John O’Hea, creative director; Courtney Pulver, Robert Casillas, associate creative directors; Curt O’Brien, executive broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Eriks Krumins, exec producer; Donald Taylor, producer. Editorial Work Editorial Jono Griffith, editor; Keith Hamm, Ben Foushee, assistant editors; Marlo Baird, exec producer; Lynne Mannino, producer. VFX The Mill Peter King, EP; Anastasia Von Rahl, sr. producer; Karina Slater, associate producer; Robert Sethi, VFX shoot supervisor, creative dir; Chris Knight, VFX shoot supervisor, creative dir, 2D lead artist; Tom Graham, VFX shoot supervisor, 3D lead artist; Michael Lori, tracking lead; Daniel Stern, FX lead; Michael Comly, ltg lead; Jacob Bergman, Jeffrey Lee, animation leads; Scott Wilson, Dag Ivarsoy, Jason Bergman, Yukiko Ishiwata, Daniel Thuresson, Andy Dill, Tom Robbins, 2D artists; Erik Zimmermann, Berk Hakguder, Daniel Soo, Robert Spaniolo, 3D artists; Juan Zavala, Mike Di Nocco, Katie Yancey, animators; Ziye Liu, Robert Chapman, Patrik Lindkvist, Shaun Comly, lighters; Krystal Sae Eua, Sharlene Lin, Cory Cosper, modelers; Chris Goodrich, Samantha Pedegron, textures; Nole Murphy, Ahmed Elmatarawi, riggers; Rasha Shalaby, Itai Muller, matte painting; Bradley Rhone, Emily Ann Morton, art dept; Danny Garcia, Freddy Parra, Steven Olson, Monique Espinoza, Alice Panek, Michael Archambault, tracking; Gary Marschka, Dylan Streiff, 2D assists; Cath Pryer, Thatcher Peterson, color EPs; Dan Kreeger, Diane Valera, color producers; Lucy Mason, Robert Cohen, production coordinators;  David Ludlam, colorist; Brendan Buckingham, Thomas Mangham, Gemma Parr, Logan Highlen, color assist; Alex Gregory, Dan Levy, Megan Le, TK data lab. (Toolbox: Flame, Nuke, Maya, Houdini, Zbrush, Mari, Substance Painter) Music Editing/Sound Design stimmung Rory Doggett, creative director; Ceinwyn Clark, exec producer; Gus Koven, sound designer. Audio Post Margarita Mix, Santa Monica Nathan Dubin, sound engineer; Whitney Warren, exec producer. Licensed Music “Holding Out for A Hero” performed by Bonnie Taylor. Celebrity Talent Acquisition The Marketing Arm Chalcea Park, managing director

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