London’s adam&eveDDB has released the next iteration of Booking.com’s “Live Curious” advertising campaign. Directed by Fredrik Bond through MJZ and shot by DP Monika Lenczewska, the new creative work captures emotional moments to celebrate the range of feelings traveling evokes in all of us–from joy and freedom to determination and wonder.
This spot titled “Freedom” centers on a young man who’s zooming about freely at a beautiful seaside resort to the beat of Dolly Parton’s “Here You Come Again”–the camera then reveals that he’s in a wheelchair, and that the resort is fully wheelchair accessible.
Credits
Client Booking.com Agency adam&eveDDB, London Richard Brim, chief creative officer; Laura Rogers, creative director; Genevieve De Rohan Willner, Selma Ahmed, creative team; Bex Wilson, social media director. Production MJZ Fredrik Bond, DP; Helen Kenny, exec producer; Alicia Richards, producer; Monika Lenczewska, DP; Rakhal Heijtel, Ruurd Vulink, 2nd unit camera operators. Editorial Patric Ryan, Toby Conway-Hughes, editors. Online & VFX The Ambassadors Bas Moonen, postproduction supervision & Flame; Jade Durbecker, producer; Matt Hare, grading colorist; Dave Renton, Rink Hof, motion graphics. Music The Self Same Beth Urdang, music supervisor. Dolly Parton’s “Here You Come Again” Sound Design/Mixing Wave Randall Macdonald, sound designer; Estelle Papougnot, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
