This Hulu ad is disguised as an Old Spice ad that’s not an ad–but promoting that you should get Hulu with no ads if you’re not into ads.
That’s the comedic premise behind Hulu Live TV’s “Just So You Know,” directed by Craig Gillespie of MJZ and edited by Christjan Jordan of Union Editorial for agency The Big Family Table.
Client Hulu Live TV Agency The Big Family Table Guto Araki, executive creative director; Jake Burnett, producer; Mary Ellen Duggan, head of production. Production MJZ, bicoastal Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Union Editorial LA Christjan Jordan, editor; Joe Hughes, assistant editor; Dani DuHadway, editorial producer; Michael Raimondi, managing director. Post/VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Yann Mallard, VFX supervisor; Andy Davis, Flame lead; Adam Singer, FX artist. Color MPC LA Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Licensed/Composed Music Dillon Frances, composer/”Look at That Butt” (licensed track)
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
Hurwitz is... Read More
