This Hulu ad is disguised as an Old Spice ad that’s not an ad–but promoting that you should get Hulu with no ads if you’re not into ads.
That’s the comedic premise behind Hulu Live TV’s “Just So You Know,” directed by Craig Gillespie of MJZ and edited by Christjan Jordan of Union Editorial for agency The Big Family Table.
Client Hulu Live TV Agency The Big Family Table Guto Araki, executive creative director; Jake Burnett, producer; Mary Ellen Duggan, head of production. Production MJZ, bicoastal Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Union Editorial LA Christjan Jordan, editor; Joe Hughes, assistant editor; Dani DuHadway, editorial producer; Michael Raimondi, managing director. Post/VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Yann Mallard, VFX supervisor; Andy Davis, Flame lead; Adam Singer, FX artist. Color MPC LA Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Licensed/Composed Music Dillon Frances, composer/”Look at That Butt” (licensed track)
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
