Sunday, May 27, 2018
You are here:

MJZ Duo Hoffman/Metoyer Directs Northwestern Mutual's "Backyard Bliss" For GSD&M

By

Robert Goldrich
Monday, Jan. 15, 2018

1381 views

Log in or register now!

A different take on planning for one’s financial future is espoused in this campaign from GSD&M, Austin, Texas, for client Northwestern Mutual. In this spot titled “Backyard Bliss,” there’s something to be said for investing in enjoying life today--especially while your kids are still in the house. 

The MJZ duo Hoffman/Metoyer--recently nominated for the DGA Award for Outstanding Directorial Achievement in Commercials--helmed this and three other spots in the Northwestern Mutual campaign which points out good financial planning can help empower people to make the most of enjoying life every single day while still preparing for the future, addressing the universal balancing act of living for now and saving for later.

Credits

Client Northwestern Mutual Agency GSD&M Jay Russell, chief creative officer; Jeff Maki, Tom Gilmore, group creative directors; Nikki Baker, creative director/art director; Leslie Shaffer, creative director/writer; Jack Epsteen, director of production; Becky Carrel, sr. producer; Michael Dezso, strategy. Production MJZ Hoffman/Metoyer, director. Editorial Cut+Run Jay Nelson, editor.

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74794/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74794/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74794/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74794/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top