Wednesday, February 21, 2018
You are here:

MJZ Duo Hoffman/Metoyer Directs Northwestern Mutual's "Backyard Bliss" For GSD&M

By

Robert Goldrich
Monday, Jan. 15, 2018

805 views

Log in or register now!

A different take on planning for one’s financial future is espoused in this campaign from GSD&M, Austin, Texas, for client Northwestern Mutual. In this spot titled “Backyard Bliss,” there’s something to be said for investing in enjoying life today--especially while your kids are still in the house. 

The MJZ duo Hoffman/Metoyer--recently nominated for the DGA Award for Outstanding Directorial Achievement in Commercials--helmed this and three other spots in the Northwestern Mutual campaign which points out good financial planning can help empower people to make the most of enjoying life every single day while still preparing for the future, addressing the universal balancing act of living for now and saving for later.

Credits

Client Northwestern Mutual Agency GSD&M Jay Russell, chief creative officer; Jeff Maki, Tom Gilmore, group creative directors; Nikki Baker, creative director/art director; Leslie Shaffer, creative director/writer; Jack Epsteen, director of production; Becky Carrel, sr. producer; Michael Dezso, strategy. Production MJZ Hoffman/Metoyer, director. Editorial Cut+Run Jay Nelson, editor.

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74794/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74794/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74794/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74794/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Feb. 21, 2018

International film and creative studio BUNKER has added director Albert...

Wednesday, Feb. 21, 2018

Smuggler has signed director Nima Nourizadeh for worldwide commercial...

Wednesday, Feb. 21, 2018

Actor Peter Spears waited a long time to produce his first feature, Call...

Wednesday, Feb. 21, 2018

With two Oscars in the past two years, Hungary's film industry has been on...

Wednesday, Feb. 21, 2018

Director Yann Demange, whose work spans commercials, films and TV, has...

Wednesday, Feb. 21, 2018

A murder mystery party goes sideways when violent kidnappers arrive before...

Recent SPW Releases

Tuesday, Feb. 20, 2018

It's a wrap! The 26th Annual Pan African Film & Arts Festival (PAFF)...

Wednesday, Feb. 21, 2018

Leading visual effects studio Rodeo FX helped to bring the marmalade-...

Tuesday, Feb. 20, 2018

JTN Music, the award-winning music production and editing studio, has...

Tuesday, Feb. 20, 2018

WCPMedia Services, whose cloud-based media management platform is used by...

Tuesday, Feb. 20, 2018

SIGGRAPH 2018 , the world’s leading annual interdisciplinary educational...

Monday, Feb. 19, 2018

Film Fatales, the largest global organization of established women feature...

Top