Dad pays the price for not bringing home the Little Caesars “Extra Most Bestest” pizza which has the most cheese and pepperoni at an unbelievably low pricetag.
Indeed going to somewhere other than Little Caesars and paying more for less toppings would be a big mistake. Dad makes this mistake and as a result, his son demotes him, stripping the #1 off his cap. So the “#1 Dad” is demoted to just “Dad.”
Mike Warzin of Arts & Sciences directed this Little Caesars spot, “#1 Dad,” for agency Barton F. Graf, NY.
Credits
Client Little Caesars Agency Barton F. Graf Gerry Graff, chief creative officer/founder; Matt Moore, Jonathan Vingiano, creative directors; Sara Carr, Jesse Brown, copywriters/art directors; Josh Morse, head of integrated production; Liz Shook, producer. Production Arts & Sciences Mike Warzin, director; Andrew Denyer, line producer; John Benson, exec producer; Christa Skotland, head of production; Tim Hudson, DP. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistat editor; Sasha Hirschfeld, exec producer; Lauren Pullano, post producer. Finishing Method, Company 3 Audio Heard City
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
