Dad pays the price for not bringing home the Little Caesars “Extra Most Bestest” pizza which has the most cheese and pepperoni at an unbelievably low pricetag.
Indeed going to somewhere other than Little Caesars and paying more for less toppings would be a big mistake. Dad makes this mistake and as a result, his son demotes him, stripping the #1 off his cap. So the “#1 Dad” is demoted to just “Dad.”
Mike Warzin of Arts & Sciences directed this Little Caesars spot, “#1 Dad,” for agency Barton F. Graf, NY.
Credits
Client Little Caesars Agency Barton F. Graf Gerry Graff, chief creative officer/founder; Matt Moore, Jonathan Vingiano, creative directors; Sara Carr, Jesse Brown, copywriters/art directors; Josh Morse, head of integrated production; Liz Shook, producer. Production Arts & Sciences Mike Warzin, director; Andrew Denyer, line producer; John Benson, exec producer; Christa Skotland, head of production; Tim Hudson, DP. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistat editor; Sasha Hirschfeld, exec producer; Lauren Pullano, post producer. Finishing Method, Company 3 Audio Heard City
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
