Dad pays the price for not bringing home the Little Caesars “Extra Most Bestest” pizza which has the most cheese and pepperoni at an unbelievably low pricetag.
Indeed going to somewhere other than Little Caesars and paying more for less toppings would be a big mistake. Dad makes this mistake and as a result, his son demotes him, stripping the #1 off his cap. So the “#1 Dad” is demoted to just “Dad.”
Mike Warzin of Arts & Sciences directed this Little Caesars spot, “#1 Dad,” for agency Barton F. Graf, NY.
Credits
Client Little Caesars Agency Barton F. Graf Gerry Graff, chief creative officer/founder; Matt Moore, Jonathan Vingiano, creative directors; Sara Carr, Jesse Brown, copywriters/art directors; Josh Morse, head of integrated production; Liz Shook, producer. Production Arts & Sciences Mike Warzin, director; Andrew Denyer, line producer; John Benson, exec producer; Christa Skotland, head of production; Tim Hudson, DP. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistat editor; Sasha Hirschfeld, exec producer; Lauren Pullano, post producer. Finishing Method, Company 3 Audio Heard City
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
