Dr. Evil is “Back For Good,” which is the title of this General Motor’s Super Bowl spot starring actor/comedian Mike Myers. Directed by Tim Kirkby via Bootleg Films, London for McCann Detroit, the commercial has Dr. Evil taking over General Motors. But in order to rule the world, he first has to save the world, reducing the global carbon footprint via GM’s line of electric vehicles.
Accompanying Myers as Dr. Evil are his Austin Powers co-stars including Rob Lowe (as “Young Number Two”) and Seth Green (“Scott Evil”).
Visual effects house on the Big Game commercial was AFX Creative. Nicole Fina, exec producer at AFX, noted. “This campaign started off with select VFX needs and grew to include VFX in every single shot,” she says. “We created the floor, the ceiling, a fleet of CG cars, CG stairs, animating robots, tricked-out walls, multi-leveled floors, backgrounds and so much more.”
Credits
Client General Motors Agency McCann Detroit Chuck Meehan, Brad Emmett, co-chief creative officers; Rob Legato, Tony Kaurse, group creative directors; Michael Musallam, Nick Marine, associate creative directors; Hafeez Saheed, executive integrated producer; Diana Ceausu, global head of strategy & research; Tim Rocklage, sr. art director Anna Jacobs, copywriter. Production Bootleg Films, London Tim Kirkby, director; Giles Nuttgens, DP; Greg Jordan, exec producer; Ira Brooks, line producer. U.S. Production Support Rocket Film Sara Eolin, managing director; Marla Whittaker, EP/head of production. Editorial Cosmo Street Tom Scherma, editor; Yvette Cobarrubius, exec producer; Marie Mangahas, head of production; Yole Barrera, producer. VFX AFX Creative, Santa Monica, Calif. Chris Noellert, creative director/2D supervisor; Tom Connors, VFX supervisor/3D lead; Felix Thedeby, composite supervisor; Alex Michael, sr. producer; Giulia Rocca, production coordinator; Esther Minitser, head of production; Nicole Fina, exec producer; Mark Leiss, managing director; Derek Hansen, colorist; Zachary Hetlage, assistant colorist; Jessica Amburgey, color producer. (Toolbox: Flame, Nuke, 3DSMax, Maya, Substance Painter, redshift) Music “Opening Title” from Austin Powers: International Man of Mystery; music by George S. Clinton, courtesy of New Line Productions, Inc. Music/Sound Design JSM Music Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Norm Felker, sr. producer; Andrew Manning, Sharon Cha, producers; Seamus Kilmartin, Cecil Campanero, composers; Nathan Kil, sound designer. Stock Music BMG Production Music Audio Eleven Sound Jeff Payne, mixer/sound designer; Andrew Smith, assistant mixer; Melissa Elston, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
