Sunday, December 10, 2017
You are here:

Michelob ULTRA Spot From FCB Chicago Heralds Golf's Return To the Olympics


Robert Goldrich
Tuesday, Aug. 16, 2016


Log in or register now!

With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport--showing support for Team USA.

This tongue-in-cheek video titled “Golf Returns to the Games” centers on footage from the 2014 PGA Memorial Tournament featuring pro golfer Scott Langley with Brazilian soccer announcer Nilson Cesar providing the animated, high-energy play-by-play. The announcer’s excitement generates enough decibel power to help a ball on the lip of the cup turn into a made putt for Langley. 

FCB Chicago conceived of the ad which brings soccer, golf and the Rio Olympics together in fine comedic fashion.


Client Anheuser-Busch InBev/Michelob ULTRA Agency FCB Chicago Todd Tilford, chief creative officer; Josh Hurley, Andy Kohman, VPs/creative directors; Johnross Post, Conor Clarke, art directors; Matt Everts, copywriter; Chris Wickman, sr. producer; Tom Hehir, VP, strategic planning director. Postproduction Lord+Thomas Roman Mendez, director of motion design; Derek Viramontes, motion designer; Ilsa Misamore, editor.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Friday, Dec. 8, 2017

Terry Savage, chairman of Cannes Lions, will leave the Festival following...

Thursday, Dec. 7, 2017

The Academy of Motion Picture Arts and Sciences has announced that 15...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...