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Michelob ULTRA Spot From FCB Chicago Heralds Golf's Return To the Olympics


Robert Goldrich
Tuesday, Aug. 16, 2016


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With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport--showing support for Team USA.

This tongue-in-cheek video titled “Golf Returns to the Games” centers on footage from the 2014 PGA Memorial Tournament featuring pro golfer Scott Langley with Brazilian soccer announcer Nilson Cesar providing the animated, high-energy play-by-play. The announcer’s excitement generates enough decibel power to help a ball on the lip of the cup turn into a made putt for Langley. 

FCB Chicago conceived of the ad which brings soccer, golf and the Rio Olympics together in fine comedic fashion.


Client Anheuser-Busch InBev/Michelob ULTRA Agency FCB Chicago Todd Tilford, chief creative officer; Josh Hurley, Andy Kohman, VPs/creative directors; Johnross Post, Conor Clarke, art directors; Matt Everts, copywriter; Chris Wickman, sr. producer; Tom Hehir, VP, strategic planning director. Postproduction Lord+Thomas Roman Mendez, director of motion design; Derek Viramontes, motion designer; Ilsa Misamore, editor.

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