Wednesday, January 17, 2018
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Mekanism Celebrates Mother's Day For HBO


Robert Goldrich
Friday, May. 12, 2017


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HBO comedies are known for having some of the most memorable, comical and colorful lines of dialogue. Fans love them, but imagine what it’s like to hear those lines coming from the mouth of your beloved child every week. In this Mother’s Day promo spot, HBO gives the mothers of several HBO stars their moment, letting them read some uncomfortable lines they’ve listened to their kids say over the years and capturing their awkward reactions. The piece ends with the punchline, “There’s only one line your mom wants to hear today” followed by the stars themselves wishing their mother’s Happy Mother’s Day.
The spot starts running on Friday (5/12) on HBO, YouTube and HBO Social Channels.
Mothers featured in the video include: Divorce star Sarah Jessica Parker’s mom, Barbara; Crashing star Pete Holmes’s mom, Irena; Vice Principals star Danny McBride’s mom, Kathy; Insecure star Issa Rae’s mom, Delyna; Ballers star Rob Corddry’s mom, Robin; and Veep star Tony Hale’s mom, Rita.


Client HBO Chris Spadaccini: executive VP, Consumer Marketing; Jason Mulderig, VP, Brand & Product Marketing; Dana Lichtenstein, director, Brand & Product Marketing Agency Mekanism Jason Harris, president & CEO; David Horowitz, creative director; Alex Riezebeek, Bryan Davis, sr. copywriters; Kati Haberstock, head of production; Alex Zubak, jr. producer; Melissa Hill, director of brand management; Cassie Jackson, brand director; Emily Jaslove, brand manager. Editorial Cutting Room Chuck Willis, editor; Megan Katuran, assistant editor; Anna Petitti, exec producer. Telecine 12 Lez Rudge, colorist. Audio Mix Sound Lounge Tom Jucarone, engineer; Mike Gullo, exec producer; Liana Rosenberg, producer. Finishing Light of Day

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