In this :60 titled “Protect like a mother,” human moms are replaced with animal counterparts who fiercely yet caringly protect children from everything ranging from the rain to being bullied to a potential traffic accident at a crosswalk.
This is the launch film for a campaign from McCann New York for Lysol. The platform is called “What It Takes To Protect” and celebrates the protective strength of parents, and the ways in which germ-killing Lysol is also there to help protect.
Tom Routson of Framestore directed the :60.
Credits
Client Lysol Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; John Mescall, global executive creative director; Priti Kapoor, executive creative director; Erin Wendel, Lauren McCrindle, creative directors; Susan Young, copywriter; Daniel Colburn, copywriter; Jesse Yowell, art director; Nathy Aviram, chief production officer; Christine Lane, executive producer, innovation; Winslow Dennis, executive producer; Andrea Kaye, executive art producer; Matthew Arrow, sr. producer-innovation; Phoebe Chao, producer-innovation; Eric Johnson, executive music director; Dan Gross, music producer; Erica Yahr, executive strategy director; Sarah Watson, global strategy director; Amanda Shapiro, strategy director. Production & VFX Framestore Tom Routson, director. Editorial Cut+Run Jon Grover, editorial.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
