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McCann NY, Framestore Call on Animal Kingdom For Lysol


Robert Goldrich
Wednesday, May. 3, 2017


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In this :60 titled “Protect like a mother,” human moms are replaced with animal counterparts who fiercely yet caringly protect children from everything ranging from the rain to being bullied to a potential traffic accident at a crosswalk.

This is the launch film for a campaign from McCann New York for Lysol. The platform is called “What It Takes To Protect” and celebrates the protective strength of parents, and the ways in which germ-killing Lysol is also there to help protect.

Tom Routson of Framestore directed the :60.


Client Lysol Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; John Mescall, global executive creative director; Priti Kapoor, executive creative director; Erin Wendel, Lauren McCrindle, creative directors; Susan Young, copywriter; Daniel Colburn, copywriter; Jesse Yowell, art director; Nathy Aviram, chief production officer; Christine Lane, executive producer, innovation; Winslow Dennis, executive producer; Andrea Kaye, executive art producer; Matthew Arrow, sr. producer-innovation; Phoebe Chao, producer-innovation; Eric Johnson, executive music director; Dan Gross, music producer; Erica Yahr, executive strategy director; Sarah Watson, global strategy director; Amanda Shapiro, strategy director. Production & VFX Framestore Tom Routson, director. Editorial Cut+Run Jon Grover, editorial.

Category of ScreenWork: 


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