The home has always been our refuge, and now it’s the best way to protect ourselves and others from the coronavirus crisis. That’s why IKEA Spain wants to pay tribute to our home–the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination.
IKEA released this piece, made in partnership with McCann Spain, titled "#YoMeQuedoEnCasa" ("I Stay Home"). Created in the spirit of celebrating our homes, the film encourages us to see the home from a new perspective, and challenges us to view it as a place we can enjoy new experiences together. Here’s an English-language version of the Spanish speaking spot.
Credits
Client IKEA Spain Agency McCann Madrid Monica Moro, Raquel Martinez, Fernando Cerezo, Teresa Mesonero, Alejandra de Luis, creative team; Juan Manual Ramirez, planner; Paloma Adrien, Paula Garcia, Vanessa Pizarro, Elisa Chia, production team. Production Footage developed by IKEA Global Postproduction Craft Madrid
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
