Directed by Francois Rousselet through Riff Raff Films, and shot on location and in Snoop Dogg’s compound in LA, this TV spot from McCann London sees Snoop Dogg deciding he’s had enough of hearing everyone’s favorite love-to-hate jingle, “Did Somebody Say Just Eat” for Just Eat, a global marketplace for online food delivery.
The jingle is instantly “Snoopified” into a super-slick hip hop beat as the artist, and his entourage, rap about his favorite food ordering moments from Just Eat.
Susan O’Brien, chief marketing officer at Just Eat, commented, “Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him. At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”
While McCann London served as creative agency, BYTE London led social media activation, and Craft produced the global campaign which will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, social and radio.
The TV spot has broken in the U.K. and Ireland. Australia, France and Denmark plan to launch in June followed by Spain and Italy in September.
Credits
Client Just Eat Susan O’Brien, chief marketing officer Agency McCann London Laurence Thomson, Rob Doubal, chief creative officers; Theo Izzard-Brown, chief strategy officer; Rob Webster, Alexei Berwitz, creative directors; James Crosby, William Cottam, sr. creatives; Lisa Carrana, head of design; Mark Fraser, Vicky Kowchoski, sr. designers. Production Craft London Sergio Lopez, chief production officer; Sophie Chapman-Andrews, head of integrated production; Amos Usiskin, executive producer; Gabrielle Flanagan, sr. producer; Jacob Gardner, producer; Chris Graves, music supervisor; Giselle Hall, audio mixer; Douglas Flockhart, editor; Kasia Nalewajka, animation/VFX. Marketing Technology Agency BYTE London Louis Persent, creative director; George Wheeler, lead creative planner; Oded Shein, sr. lead art director & designer. Production Riff Raff Films Francois Rousselet, director; Matthew Fone, Natalie Arnett, exec producers; Cathy Hood, producer; Jay Wintringer, producer, USA; Ben Oswald, production supervisor; Joey Mendez, assistant production supervisor; Francois Caillaud, assistant director; Xiaolong “X” Liu, DP; Jeffrey Higinbotham, production designer; Mike Martella, art director; Laura DeRosa, art coordinator; Sebastian Ize, prop master; Talia Coles, costume designer (Snoop); Liz Botes, costume designer (talent); Fatima Robinson, choreographer. Casting Sonnenberg Casting Hero Casting Talent Republic Editorial Final Cut Amanda Jones, editor. Postproduction/VFX MPC Alex Lovejoy, VFX lead; Ryan Hancocks, post producer; Jean-Clement Soret, colorist. Music String & Tins Adam Smyth, sound designer/composer; Eimear Gorey, production manager. Media Agency UM Simon Taylor, Danica Luhrs, Molly Deaville, Tom Cornish
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
