Max Malkin Directs "Sweet Dreams" For Hive, CHI&Partners
Max Malkin of PRETTYBIRD directed this :30 entitled “Sweet Dreams,” part of the “Let’s Get Living” campaign from CHI&Partners which provides perspectives on how people can enjoy the moments that matter by making use of Hive smart home plans and connected home products.
Airing across the UK, the US and Canada, “Sweet Dreams” focuses on a father holding his soundly sleeping baby. Dad realizes he is pinned to the sofa and the lights and TV are still on. The Hive app lets him fully enjoy this moment of calm as he dims the lights and turns the TV off without ruining the magic and waking his baby.
Client Hive Agency CHI&Partners Micky Tudor, joint executive creative director; Jay Fretwell, creative director; William Cottam, Duncan Brooks, creatives; Rob Steiner, TV producer; Ruby Hill, creative producer; Hannah Greene, production assistant. Production PRETTYBIRD Max Malkin, director; Ted Thornton, producer; John Lynch, DP. Color The Mill VFX Big Buoy Polly Durrance, producer. Editorial The Whitehouse Sam Gunn, editor; Antonia Porter, producer. Audio Wave Aaron Reynolds, Tom Heddy, engineers. Music Tin Drum Music
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