At the center of this new campaign for Snickers Peanut Brownie lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for–at home, at the office, and in our relationships. And while nobody has all the answers, we do have soothing brownies to make us feel better. “Life is full of hidden problems, so we hid a comforting brownie in a Snickers.”
This premise is reflected in this :30 titled “Stanimal” in which a boss at a workers’ meeting tries to connect with the rank and file, in one case by using a nickname. Unfortunately she calls one guy by a nickname that the other workers use behind his back. Awkward! Thank goodness she has a Snickers Peanut Brownie to get her through the embarrassment.
Martin Granger of Moxie Pictures directed “Stanimal” for BBDO New York.
Credits
Client Mars Wrigley/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Christopher Chan, sr. art director; Owen Weeks, sr. copywriter; Amy Wertheimer, group executive producer; Star Wingate-Bey, associate producer; Melissa Chester, music producer. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Matt O’Shea, line producer; Jonathan Freeman, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Ashley Tantillo, assistant editor. Color Company 3 Tim Masick, colorist. Audio Heard City Phil Loeb, mixer/sound designer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
