At the center of this new campaign for Snickers Peanut Brownie lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for–at home, at the office, and in our relationships. And while nobody has all the answers, we do have soothing brownies to make us feel better. “Life is full of hidden problems, so we hid a comforting brownie in a Snickers.”
This premise is reflected in this :30 titled “Stanimal” in which a boss at a workers’ meeting tries to connect with the rank and file, in one case by using a nickname. Unfortunately she calls one guy by a nickname that the other workers use behind his back. Awkward! Thank goodness she has a Snickers Peanut Brownie to get her through the embarrassment.
Martin Granger of Moxie Pictures directed “Stanimal” for BBDO New York.
Credits
Client Mars Wrigley/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Christopher Chan, sr. art director; Owen Weeks, sr. copywriter; Amy Wertheimer, group executive producer; Star Wingate-Bey, associate producer; Melissa Chester, music producer. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Matt O’Shea, line producer; Jonathan Freeman, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Ashley Tantillo, assistant editor. Color Company 3 Tim Masick, colorist. Audio Heard City Phil Loeb, mixer/sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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