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The Martin Agency Trots Out "This Old Horse" For Purina

By

Robert Goldrich
Friday, Nov. 3, 2017

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The Martin Agency has rolled out “This Old Horse” video for Purina, promoting its Equine Senior feed and an initiative whereby the company will donate one dollar to A Home For Every Horse for every bag sold.
 
With a poem written by horse rescue advocate Jesse Vee serving as inspiration, this moving tug-at-the-heartstrings piece leverages the fact that Purina Equine Senior is the #1 feed used by horse rescue organizations. Directed by Mariah Hammerschmidt of AIM Media, the spot aims to highlight horse rescue awareness and that every horse deserves a good home.

Credits

Client Purina Equine Senior Agency The Martin Agency Joe Alexander, chief creative officer; Andy Azula, executive creative director; Steve Sage, creative director; Ty Harper, art director; Raymond McKinney, copywriter; Pamela Mahan, executive producer; Colleen Hopkins, Coleman Sweeney, sr. content producers Production AIM Media Mariah Hammerschmidt, director Editorial Mondial Nick Wurz, editor; Lane Maloney, assistant editor; Ash Bruce, editorial producer. VFX, Finishing & Color Mondial Will Renton, colorist; Ash Bruce, finishing producer. Audio Post Tiny Lion Jonathan Fuller, producer. Music Tiny Lion

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