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The Martin Agency Reunites "April & Dixie" For Purina Mills

By

Robert Goldrich
Friday, Jun. 1, 2018

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There’s a special emotional bond between people and animals. Think about that dog or cat you love(d) – they are always there for you. It’s really no different with horses. But, unlike dogs and cats, horses often move on to other homes due to costs or life circumstances, meaning that the kids who grow up with them often have to say goodbye at some point.  

In this short film titled April & Dixie--created by The Martin Agency for client Purina Mills--the bond between a girl and her horse is captured, with a reminder that an equine friend from one’s past may still be out there.

This short launches Purina’s FindYourOldFriend.com, a site which offers a potential way to reconnect. Through Purina’s social channels and hundreds of regional Facebook ads, horses and their previous owners could be brought back together to tell true stories of their reunions.

Terry Rayment of production company Eskimo directed April & Dixie, which was complemented by the song "Rest Get Here" sung by Sharon Irving, with sound design from Bob Arno of Rainmaker.

Credits

Client Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Pamela Mahan, VP, executive producer; Coleman Sweeney, content producer. Production Eskimo Terry Rayment, director; Rina Yang, DP; Jeff Tannebring, producer; Kristofer Barton, Gianfilippo Pedrotti, exec producers; Scott Hanson, editor. Finishing/VFX The Mill New York Chris Kiser, exec producer; Zach Fortin, producer; Nicholas Metcalf, colorist; Anne Trotman, 2D lead; Dhruv Shankar, Burtis Scott, compositors. Music “Rest Get Here” Sharon Irving, singer; Tracy Stingley, producer. Sound Design & Audio Post Rainmaker Bob Arno, sound designer/engineer.

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