Mark Zibert Directs SickKids' "All In" For Cossette
This two-minute video for the SickKids Foundation serves as a rallying cry to the community at large asking people to join in and support an initiative to raise money to build a new hospital. Titled "All In," the spot features 200 SickKids patient ambassadors and their siblings, and was filmed in various locations throughout the city of Toronto. It debuted on TV and at the launch event for the hospital fundraising campaign.
We see kids on the run, bringing building materials--and on the way, assisting other children in need--to a site to help bring the hospital construction to fruition.
Mark Zibert of production house Skin & Bones directed for Toronto agency Cossette.
Client SickKids Foundation Agency Cossette Craig Macintosh, Jaimes Zentil, creative directors; Dena Thompson, producer. Production Skin & Bones Mark Zibert, director; Liane Thomas, exec producer; Chris Mably, DP. Editorial Marka Rankovic, editor. Music SNDWRx
Recent SHOOT News Stories
Recent SPW Releases
The Editors & Publishers of SHOOT Magazine and SHOOTonline.com , the...
LA-based production company Superlounge will send its fifth Diversity...
ASIFA-Hollywood is proud to announce this year’s slate of recipients for...
To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...
Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...