Saturday, May 26, 2018
You are here:

Mark Zibert Directs SickKids' "All In" For Cossette

By

Robert Goldrich
Tuesday, Nov. 7, 2017

2084 views

Log in or register now!

This two-minute video for the SickKids Foundation serves as a rallying cry to the community at large asking people to join in and support an initiative to raise money to build a new hospital. Titled "All In," the spot features 200 SickKids patient ambassadors and their siblings, and was filmed in various locations throughout the city of Toronto. It debuted on TV and at the launch event for the hospital fundraising campaign.

We see kids on the run, bringing building materials--and on the way, assisting other children in need--to a site to help bring the hospital construction to fruition.

Mark Zibert of production house Skin & Bones directed for Toronto agency Cossette.

Credits

Client SickKids Foundation Agency Cossette Craig Macintosh, Jaimes Zentil, creative directors; Dena Thompson, producer. Production Skin & Bones Mark Zibert, director; Liane Thomas, exec producer; Chris Mably, DP. Editorial Marka Rankovic, editor. Music SNDWRx

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73975/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73975/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73975/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73975/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top