Friday, January 19, 2018
You are here:

Marc Forster Directs "Heroes" For Walmart, Saatchi NY


Robert Goldrich
Thursday, Jul. 13, 2017


Log in or register now!

In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with ads featuring some of America’s favorite superheroes--and their kid alter egos.

The campaign, including this anthem “Heroes” spot replete with Batman, Superman and Wonder Woman, was directed by feature filmmaker Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner) via production house Tool of North America.


Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Kline, associate creative director/copywriter; Justin Roth, associate creative director/art director; Wanda Pogue, chief strategy officer; Annie Kleinbaum, strategist; Dean Shoukas, executive producer. Production Tool of North America Marc Forster, director; Adam Richards, DP; Oliver Fuselier, Dustin Callif, managing partners; Brad Johns, exec producer; Lee Trask, producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodard, exec producer; Anne Lai, producer. Postproduction/VFX Method Studios Jeff Wolfe, director of production; Angela Lupo, exec producer; Tsiliana Jolson, sr. producer; Myung Gong, VFX creative director/supervisor; Steve Morris, lead Flame artist. Music Licensing Creative License

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Friday, Jan. 19, 2018

Mode Project , a Chicago-based shop known for its design, motion and...

Friday, Jan. 19, 2018

U.S. and U.K. edit shops WAX and The Quarry , respectively, have teamed to...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...