The Natural Diamond Council (NDC) has launched its first ever celebrity campaign, starring actress Ana de Armas who recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No Time to Die.
The hero spot in the “For Moments Like No Other” campaign–which debuted during this past Sunday’s first ever virtual Emmy Awards–was directed by Manu Cossu via production house Iconoclast and shot in coastal Portugal by DP Hoyte van Hoytema for the Jane Smith Agency.
Credits
Client Natural Diamond Council Agency Jane Smith Agency Alisha Goldstein, founder, CEO, chief creative officer; Helaina Buzzeo, executive producer, head of production; Alexandra Hehlen, art director. Production Company Iconoclast Manu Cossu, director; Hoyte van Hoytema, DP; Charles-Marie Anthonoioz, exec producer/managing director; Valerie Romer, exec producer; Hera King, producer. Production Services 24/7 Silvia Reis, exec producer; Lole Ramirez, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
