Los York Takes Us To "The Playground" For Jordan Brand
Jordan Brand apparel and its content agency Los York teamed on this 360 campaign, including this anthem spot entitled “The Playground” in which NBA star Blake Griffin looks back on his roots.
Filled with summertime vibe, this homage to the playground--and all it represents--was directed by Dexton Deboree of Los York. The playground for the basketball player is a school, a church where the game is worshiped, a place where you strive to improve your game, a social venue replete with good times, and so much more.
Client Jordan Brand Desmond Marzette, copywriter/global director of advertising Agency/Production Los York Dexton Deboree, executive creative director/creative director/copywriter/director; James Laxton,DP; Dave Ruiz, Serge Kirsanov, art directors; Martha Smith, executive producer; Chris Palladino, line producer; Nick Thomas,post producer. Editorial Cartel Leo Scott,editor. Color Company 3 Tom Poole, colorist. Music Statik Selektah DJ Wizz, re-mix. Audio Post Lime Studios Matt Miller, mixer.
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