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"The Lines Are Redrawn" For Superheroes In Battery’s Promo For Injustice 2

By

Robert Goldrich
Friday, Jan. 20, 2017

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This piece anticipating and heralding the May arrival of Warner Bros. Interactive’s Injustice 2 game features DC Comic icons in mortal combat while also battling themselves internally, reflected in behavior which is the antithesis of what a superhero is supposedly all about.

Created by L.A. agency Battery, this surreal, nightmarish poem for the game developed by NetherRealm Studios broke online this week. Titled “The Lines Are Redrawn,” this nearly three-minute film is the latest installment of the “Every Battle Defines You” campaign promoting Injustice 2.

Credits

Client Warner Bros. Interactive Entertainment  Agency Battery Philip Khosid, chief creative officer; Raymond Hwang, creative director/copywriter; Philip Ser, director of strategy; Joanna Rhodes, executive producer; Mackenzie Busch, producer.  CG Plastic Wax  Dane Maddams, Mick Hammell, Nathan Maddams, Felix Crawshaw. Sound Beacon Street Studios Rommel Molina, sound designer/mixer; Kate Vandais, producer. Music South Music

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