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LIDA Shows How "Pets Change Lives" For Blue Cross Animal Care Charity


Robert Goldrich
Wednesday, Jun. 28, 2017


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The positive, enhancing role pets play in our lives is at the center of a new campaign for animal care charity Blue Cross, created by London agency LIDA.

The campaign includes this video-on-demand short which shines a light on the myriad ways pets help people--from making us laugh to keeping us healthy--and what Blue Cross does in return to help pets.

Steve Reeves of Another Film Company directed this piece which introduces the slogan, “Pets change lives. We change theirs.”

Julie McKechnie-Burke, director of fundraising, marketing and communications at Blue Cross, shared, “We provide veterinary care, specialist behavior training and find loving happy homes for pets in need, education for current and future owners as well as pet bereavement support for those struggling to cope with the loss of a much loved pet.”


Client Blue Cross (animal care charity) Agency LIDA, London Tom Thomas, creative director; Greg Foy, art director; Heather Keywood, copywriter; Nicola Gilbert, producer. Production Another Film Company Steve Reeves, director; Tim Marshall, producer; Jim Jolliffe, DP. Editorial The Quarry Scot Crane, editor; Tor Adams, producer. Post/VFX Absolute Matt Turner, colorist; Lora Nikolaev, VFX artist; Dan Bennett, post producer. Title Animation Blind Pig Matt Campbell, title animation. Sound Design Grand Central Recording Studios Ben Leeves, sound designer. Music Imagem Music Publishing Biggi Hilmars, composer.

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Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
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