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Leo Burnett London Showcases "The Art of Bran Flakes"


Robert Goldrich
Monday, Jul. 4, 2016


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With Kellogg’s Bran Flakes as their canvas, three artists “paint” their creative renditions of breakfast in this spot from Leo Burnett London. Titled “The Art of Bran Flakes,” this :30 was directed by Gus Filgate of Little Fish Productions.

Set to a sound-track by French hip hop producer Roger Molls, the spot shows Kellogg’s Bran Flakes, berries, yogurt, kiwi, passion fruit being crumpled, squeezed and spun to create a number of different mouth-watering breakfasts. The ad ends on a collage of delicious Kellogg’s Bran Flakes-inspired inspired culinary creations. 

These creations will also appear on pack, in a wider digital advertising campaign and across the revamped Kellogg’s Bran Flakes website, Media planning and buying is through Carat. 

Leo Burnett London creative director Charlie Martin said, “Our ambition was to inspire people with loads of new ways to eat Kellogg’s Bran Flakes, and for them to see it as the foundation for endlessly tasty breakfast possibilities.”


Client Kellogg’s Bran Flakes Agency Leo Burnett London Charlie Martin, creative director; Lewis Beaton, art director; Alex Moore, copywriter; Javre Dow, producer. Production Little Fish Productions Gus Filgate, director; Simon Ashen, DP; Sophie Cowling, producer. Editorial Joe McNally, editor. Postproduction MPC Sound Design Grand Central Typography Marc Donaldson



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