Monday, June 18, 2018
You are here:

Leo Burnett, Gentlemen, utopic Offer April Fool's Day "Election Insurance" From Esurance


Robert Goldrich
Monday, Apr. 18, 2016


Log in or register now!

This April Fool’s Day spoof from Leo Burnett, Chicago, unveils a fictional new insurance product provided by client Esurance that protects your home after you’ve moved to Canada (or wherever you take refuge) after the presidential election.

The two-minute viral took the absurdity of the presidential race and invented a solution that was equally absurd. Featured in the film are various unhappy Americans dealing with the possible fallout of the election in their own way, including abandoning their homes to relocate north of the U.S. border. Esurance provides a policy that protects these abandoned homes.

The film hawks three different “Election Insurance” packages for those who have decided to head out of the country until the next election: the standard package includes yard maintenance; premium will get your house decorated for the holidays, and then there is platinum policy, where a tuba-playing, brokenhearted teenage boy comes out to your front lawn and sobs for his girlfriend.

The duo of Billy Federighi and Brett Snider, a.k.a. Gentlemen, directed the piece which was edited by utopic’s Craig Lewandowski and Kat Pryor. Besides its online exposure, the two-minute film got major coverage on TV, including on Good Morning America.


Client Esurance Agency Leo Burnett Chicago Britt Nolan, chief creative officer; Brian Shembeda, Jeff Candido, creative directors; Rene Delgado, associate creative director/art director; Jono Paull, associate creative director/copywriter; Brian Marcus, art director; Gretchen Zachan, copywriter; Tim Allan, producer. Production The Gentlemen Gentlemen (Billy Federighi and Brett Snider), directors; Greg Jones, exec producer; Jonathan Becker, line producer. Editorial utopic Craig Lewandowski, Kat Pryor, editors; Justin Winkler, online creative finisher; Dmitry Fedorov, graphics; Heather Mitchell, exec producer; Lauren Gray, producer.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Saturday, Jun. 16, 2018

In the new documentary "The Quest of Alain Ducasse," the esteemed French...

Friday, Jun. 15, 2018

Regal and commanding even in his youth, Christopher Plummer has turned...

Friday, Jun. 15, 2018

RSA Films has secured Stephanie Stephens Reps to represent its roster for...

Friday, Jun. 15, 2018

Framestore , the award-winning creative studio known for its pioneering...

Friday, Jun. 15, 2018

AT&T has completed its $81 billion takeover of Time Warner, one of the...

Recent SPW Releases

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...

Friday, Jun. 15, 2018

The season finale of CBS’s political drama ‘Madam Secretary’ recently...

Thursday, Jun. 14, 2018

The winners of the AICP Awards were announced this week. The Awards...

Wednesday, Jun. 13, 2018

ShareGrid , a company that three years ago made its name in the film gear...