Crypto exchange FTX debuted this :60 on the Super Bowl from agency dentsuMB. Titled “Don’t Miss Out,” the spot features celeb Larry David, co-creator of Seinfeld and creator of Curb Your Enthusiasm, in his persona at his curmudgeonly nay-saying skeptical best. We see him dismissing one breakthrough after another through history–from the wheel to the Declaration of Independence, and then finally the viability of cryptocurrency. Clearly, he’s going to once again “miss out” on an opportunity.
Jeff Schaffer, David’s longtime creative partner on Seinfeld and Curb Your Enthusiasm (and creator of The League), directed the spot via production house Partizan.
Credits
Client FTX Agency dentsuMB Menno Kluin, chief creative officer; Jason Stefanik, executive creative director; Andrew Hunter, creative director; Daniel Freeda, sr. copywriter; Christian Maine De Biran, sr. art director; Brian Gartside, group design director; Sophia del Plato, sr. graphic designer; Luis Valencia, Emily Thomas, graphic designers; Ed Zazzera, EVP, integrated production; Stacy Kay, Carissa Ranelycke, SVPs, integrated production; Andrea Rastogi, executive producer, integrated; Adrienne Darnell, sr. producer, integrated production; Jerry Krenach, SVP, global music production; Stephen Stallings, sr. music producer; Kaylyn Keane, music licensing producer; Jamie Shuttleworth, chief strategy officer; Ana Conroy, SVP, integrated strategy; Kathryn Saulitis, sr. strategist. Cultural Fluency Committee Kai Deveraux Lawson, SVP, diversity, equity & inclusion; Ross Patton, producer, integrate dproduction; Matias Martty, executive creative director. Production Company Partizan Jeff Schaffer, director; Lisa Tauscher, managing director/exec producer; Mike Lobikis, exec producer/head of sales; Raffi Adlan, producer; Ani Mikirdichian, head of production; Darren Lew, DP; Jeffrey Beecroft, production designer; Christina Mongini, costume designer; Yumi Mizui, Japanese translator. Editorial Mackcut Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Audio Heard City Keith Reynaud, mixer; Liana Rosenberg, sr. producer. Color Company 3 Kath Raisch, colorist; Cassidy Conway, producer. VFX Method Bennett Lieber, exec producer; Kristin Engdahl, supervising VFX producer; Olivia Vitagliano, VFX coordinator; Warren Paleos, Rob Walker, creative directors; Jesse Bradstreet, on-set VFX supervisor; Alex Cheparev, sr CG supervisor; Kyle Andal, Gerard Andal, compositing supervisors; Chihcheng Peng, lead Flame artist; Adam Rosenzweig, Orges Kokoshari, modelers; Cecilia Nguyen, 3D animator; Alejandro Echeverry, FX artist; Daniel Bayona, Celeste Caliri, digital matte painter; Claire Yawen Chang, Da Kim, lighters; Jeric Pimentel, compositing lead; Rodrigo DeLaParra, compositor; Andrew Paulus, designer; Michael DeCaprio, VFX artist. (Toolbox: Maya, Houdini, Mari, Nuke, Flame) Music JSM Joel Simon, CEO/CCO/composer; Jeff Fiorello, VP/exec producer; Seamus Kilmartin, composer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer. Graphics DIA
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
