Crypto exchange FTX debuted this :60 on the Super Bowl from agency dentsuMB. Titled “Don’t Miss Out,” the spot features celeb Larry David, co-creator of Seinfeld and creator of Curb Your Enthusiasm, in his persona at his curmudgeonly nay-saying skeptical best. We see him dismissing one breakthrough after another through history–from the wheel to the Declaration of Independence, and then finally the viability of cryptocurrency. Clearly, he’s going to once again “miss out” on an opportunity.
Jeff Schaffer, David’s longtime creative partner on Seinfeld and Curb Your Enthusiasm (and creator of The League), directed the spot via production house Partizan.
Credits
Client FTX Agency dentsuMB Menno Kluin, chief creative officer; Jason Stefanik, executive creative director; Andrew Hunter, creative director; Daniel Freeda, sr. copywriter; Christian Maine De Biran, sr. art director; Brian Gartside, group design director; Sophia del Plato, sr. graphic designer; Luis Valencia, Emily Thomas, graphic designers; Ed Zazzera, EVP, integrated production; Stacy Kay, Carissa Ranelycke, SVPs, integrated production; Andrea Rastogi, executive producer, integrated; Adrienne Darnell, sr. producer, integrated production; Jerry Krenach, SVP, global music production; Stephen Stallings, sr. music producer; Kaylyn Keane, music licensing producer; Jamie Shuttleworth, chief strategy officer; Ana Conroy, SVP, integrated strategy; Kathryn Saulitis, sr. strategist. Cultural Fluency Committee Kai Deveraux Lawson, SVP, diversity, equity & inclusion; Ross Patton, producer, integrate dproduction; Matias Martty, executive creative director. Production Company Partizan Jeff Schaffer, director; Lisa Tauscher, managing director/exec producer; Mike Lobikis, exec producer/head of sales; Raffi Adlan, producer; Ani Mikirdichian, head of production; Darren Lew, DP; Jeffrey Beecroft, production designer; Christina Mongini, costume designer; Yumi Mizui, Japanese translator. Editorial Mackcut Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Audio Heard City Keith Reynaud, mixer; Liana Rosenberg, sr. producer. Color Company 3 Kath Raisch, colorist; Cassidy Conway, producer. VFX Method Bennett Lieber, exec producer; Kristin Engdahl, supervising VFX producer; Olivia Vitagliano, VFX coordinator; Warren Paleos, Rob Walker, creative directors; Jesse Bradstreet, on-set VFX supervisor; Alex Cheparev, sr CG supervisor; Kyle Andal, Gerard Andal, compositing supervisors; Chihcheng Peng, lead Flame artist; Adam Rosenzweig, Orges Kokoshari, modelers; Cecilia Nguyen, 3D animator; Alejandro Echeverry, FX artist; Daniel Bayona, Celeste Caliri, digital matte painter; Claire Yawen Chang, Da Kim, lighters; Jeric Pimentel, compositing lead; Rodrigo DeLaParra, compositor; Andrew Paulus, designer; Michael DeCaprio, VFX artist. (Toolbox: Maya, Houdini, Mari, Nuke, Flame) Music JSM Joel Simon, CEO/CCO/composer; Jeff Fiorello, VP/exec producer; Seamus Kilmartin, composer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer. Graphics DIA
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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