L.A. Rams, Gatorade, Shamrock Studio Team On "Born and Bred" Short Film

Gatorade has teamed up with the NFL's Los Angeles Rams to debut “Born and Bred,” a short film about Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL--his older sister Olivia Woods, who was diagnosed with synovial sarcoma at the age of 12. Following a five-year battle with this rare form of cancer, Olivia died in 2007. Robert was 15 years-old at the time of her passing. 

“My sister’s attitude and approach to life as she battled her cancer had a huge impact on me,” Robert said. “The doctor told her she only had a few months to live when she was diagnosed, and she ended up living multiple years beyond that. She was my role model and I hope that Olivia’s story inspires everyone who watches this film.”

Born and Bred is a part of Gatorade’s current “Greatness Starts with a G” ad campaign, will live on the Rams YouTube channel. The film was created by Peabody award-winning Shamrock Studio/DLP Media Group, which also recently won a pair of Sports Clios – Silver for Social Good and Bronze for Film – for Fighting For Light, The Concrete Rose, a Rams short film that premiered last year and features Watts-based amateur boxer Meryland Gonzalez. 

A narrative of scripted re-creations mixed with documentary footage, Born and Bred was directed by Matt Schlef via Shamrock Studio/DLP Media Group.