Monday, July 16, 2018
You are here:

Kenny Herzog Directs "Father's Day PSA" For Foot Locker, BBDO NY

By

Robert Goldrich
Thursday, Jun. 15, 2017

1508 views

Log in or register now!

For the third consecutive year, Foot Locker has debuted new work for the NBA Draft as part of its ongoing #Approved campaign. 

This year’s installment, created by BBDO New York, involves a special Father’s Day tie-in acknowledging one of this year’s biggest draft narratives: Lonzo Ball’s father LaVar becoming one of the most polarizing and controversial sports dads of all time.
 
The spot features Ball, along with fellow projected lottery picks Jonathan Isaacs, De’Aaron Fox, and Jayson Tatum, reflecting on the role their dads played helping them on their paths to draft night. And while most messages are heartfelt, Lonzo’s memories of LaVar show that their father/son relationship is definitely atypical. 

Directed by Kenny Herzog of O Positive, the spot debuted online and will air nationally on ESPN during the live broadcast of the 2017 NBA Draft on June 22.

Credits

Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, Mike Motch, associate creative directors; Tara Leinwohl, executive producer; Rani Vaz, head of music production; Kimberly Blasnik, designer. Production O Positive Kenny Herzog, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/line producer. Editorial Mack Cut Nick Divers, editor; Gina Pagano, exec producer; Sabrina-Please Utley, producer; Kenneth Munoz, assistant editor. Finishing Mack Cut Jim Haymow, lead Flame artist; Joseph Miller, Flame assistant. Music JSM Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Norm Felker, producer; Seamus Kilmartin, Joel Simon, composer. Audio Sound Lounge Glen Landrum, mixer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, producer.

Genre: 
Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/72116/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/72116/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/72116/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/72116/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Monday, Jul. 16, 2018

Anonymous Content has added director Karim Huu Do to its roster for...

Sunday, Jul. 15, 2018

"Hotel Transylvania 3: Summer Vacation" has checked into the No. 1 spot at...

Friday, Jul. 13, 2018

The Martin Agency has created a department called Talent & Culture...

Recent SPW Releases

Monday, Jul. 16, 2018

Today, the eery haze of the Upside Down rides again in Gradient Effects ’...

Monday, Jul. 16, 2018

Cooke Optics is pleased to announce the acquisition of a majority stake in...

Monday, Jul. 16, 2018

Continuing their tradition of fostering talent from within, Whitehouse...

Monday, Jul. 16, 2018

The Art Directors Guild (ADG, IATSE Local 800) announced today the launch...

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...

Top