Tostitos has launched a campaign, “For the Love of Chips and Dip,” featuring Kate McKinnon and Dan Levy. In this TV and online spot directed by Martin Granger of Moxie Pictures for Goodby Silverstein and Partners, the comedic duo of McKinnon and Levy articulate their takes on Tostitos Habanero’s level of spice–one-upping each other as good friends might do.
In addition to this “One-Upper” spot, fans are even invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to “one-up” their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.
Credits
Client Frito Lay, Tostitos Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Ben McCarthy, Jelena Kolomejac, art directors; Sebastian Housden, Sydney Lindsey, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, head of communication strategy; Ralph Paone, group brand strategy director; Ida Persson, sr. brand strategist; Drew Forrest, sr. communications strategist; Ian heath, sr. research & analytics strategist; Leila Gage, director of production; Sara Ward, executive producer; Christine Oh, sr. producer. Production Moxie Pictures Martin Granger, director; Jonathan Freeman, DP; Matthew O’Shea, producer; Karol Zeno, VP/exec producer; Jodi Fisher, head of production. Editorial Exile Katie Turinski, editor; Brad Dupuie, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Catherine Liu, producer. Telecine The Mill Paul Yakono, colorist; Denise Brown, sr. color producer; Gemma Parr, Logan Highlen, color assist. VFX/Finishing The Mill Chris Knight, executive creative director; Gareth Parr, VFX supervisor; Yukiko Ishiwata, Kevin Diaz, 2D artists; Anastasia von Rahl, exec producer/managing director; James Panetta, production coordinator. Sound Design & Mix Lime Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
