Tostitos has launched a campaign, โFor the Love of Chips and Dip,โ featuring Kate McKinnon and Dan Levy. In this TV and online spot directed by Martin Granger of Moxie Pictures for Goodby Silverstein and Partners, the comedic duo of McKinnon and Levy articulate their takes on Tostitos Habaneroโs level of spiceโone-upping each other as good friends might do.
In addition to this โOne-Upperโ spot, fans are even invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to โone-upโ their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.
Credits
Client Frito Lay, Tostitos Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Ben McCarthy, Jelena Kolomejac, art directors; Sebastian Housden, Sydney Lindsey, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, head of communication strategy; Ralph Paone, group brand strategy director; Ida Persson, sr. brand strategist; Drew Forrest, sr. communications strategist; Ian heath, sr. research & analytics strategist; Leila Gage, director of production; Sara Ward, executive producer; Christine Oh, sr. producer. Production Moxie Pictures Martin Granger, director; Jonathan Freeman, DP; Matthew OโShea, producer; Karol Zeno, VP/exec producer; Jodi Fisher, head of production. Editorial Exile Katie Turinski, editor; Brad Dupuie, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Catherine Liu, producer. Telecine The Mill Paul Yakono, colorist; Denise Brown, sr. color producer; Gemma Parr, Logan Highlen, color assist. VFX/Finishing The Mill Chris Knight, executive creative director; Gareth Parr, VFX supervisor; Yukiko Ishiwata, Kevin Diaz, 2D artists; Anastasia von Rahl, exec producer/managing director; James Panetta, production coordinator. Sound Design & Mix Lime Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled โMemoryโ opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesnโt recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, heโs always hated nuts.
The daughter canโt help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his โdaughterโ--meaning her--about the secret, because โit makes her so happy.โ The daughter responds softly. โIt does.โ She recognizes the quiet generosity of her fatherโs long-held secret, something heโs kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the storyโs accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimerโs Research UK, the UKโs leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nationโs shared memories and to support the charityโs mission for a cure for dementia.
โMemoryโ was brought to life with the help of VCCPโs global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More