Tuesday, January 23, 2018
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Joshua Z Weinstein Directs "Thank you, Paloma" for Lyft

By

Robert Goldrich
Friday, Dec. 22, 2017

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This holiday season, Lyft is showing a token of appreciation to a few special drivers who have received passenger praise above and beyond the call of duty. Production company Strike Anywhere worked directly with Lyft to shine a light on the stories of drivers Paloma and Lamont, and thank them for their incredible acts of service and kindness. 

Strike Anywhere enlisted the help of director/cinematographer Joshua Z Weinstein whose film Menashe was released theatrically by A24, earning a score of 97% fresh on Rotten Tomatoes. Weinstein shot and helmed two Lyft driver pieces, including this one celebrating Paloma, a Las Vegas woman who introduces herself as someone who “worries just like any other mother” as she gets ready for the day. The clip reveals how important art is to the family—the connection between a mother who loves art, the eldest film major daughter, and the autistic children who communicate visually. Paloma dreams of taking her family to Paris to experience its art and architecture.

We then hear of Paloma’s Lyft service one fateful night during the mass shooting in Las Vegas in October. She rescued a local passenger named Billy and his wife--then returned to help more people. Paloma’s life-saving act gets repaid during an emotional reunion with Billy, who tells her Lyft is sending her and her family to Paris to see the Mona Lisa.

Credits

Client Lyft Topher Lorette, director of creative production; Brian Button, associate creative director/copywriter; Morten Halvarsen, associate creative director/art director; Alex Doty, sr. creative producer. Production Strike Anywhere Joshua Z Weinstein, director/DP; Cori Cooperider, exec producer; Maya Owings, line producer. Editorial Matt O’Donnell, editor; Maya Owings, post producer. Finishing MFD Ayumi Ashley, color; Joel Rabbe, mix; Matt Notaro, conform; Nick Castillo, Carissa Quiambao, producers.

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