Volkswagen’s ID.4 is the all-electric SUV for the people, some of whom in this spot–directed by Calmatic of PRETTYBIRD for agency Johannes Leonardo–share how the vehicle has changed their everyday lives for the better.
VW positions the ID.4 as a better way to drive and own a car–while also carrying some real eco-friendly benefits for the world at large. As a parting slogan points out relative to an electric vehicle, “Before it can change the world, it has to change yours.”
Client Volkswagen Group of America Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Kevin Watkins, Rachel Frederick, creative directors; Evan Barkoff, sr. copywriter; Gautier Fage, sr. art director; Chris Liu, art director; Charles Watlington, design director; Olga Vladova, associate design director; Evelyn Wu, designer; Maria Perez, head of production; Rebecca O’Neill, executive producer; Alex Olivo, producer; Haley Harris, associate producer. Mary Bakarich, group strategy director; Eileen Zhao, associate strategy director; Brendan Smith, strategist. Production PRETTYBIRD Calmatic, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Julia Roberson, producer; Adam Arkapaw, DP; JC Molina, production designer. Editorial Rock Paper Scissors Ted Guard, editor; Noah Benezra, Alex Liu, assistant editors; Eve Kornblum, managing partner; Lisa Barnable, producer. Finish/VFX/Color MPC Mark Gethin, colorist; Nate Seymour, color assist; Megan Lang Bice, color exec producer; Diane Valera, color producer; Karen Anderson, VFX exec producer; Ciaran Birks, VFX producer; Oliver Caiden, 2D lead; Peter Ulukpo; Daryl Bruinsma; Kyle Belko; Brett Lopinsky, 2D support; Tim Matney, DMP; Dan Bodenstein, 3D FX; Joshua Pena, finishing lead. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, head of production. Music Lightning Media Seth Olinsky, composer Licensed Music A Supersta
Iconic Agency was tasked with creating a global statement highlighting Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa. The story follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. This four-minute heist story is part action-epic, part comedy and all thrills as Coulthard gets more than he bargained for when he finally gets the car on the track.
RSA Films’ Sam Coleman directed the film which was produced by Iconic Agency in collaboration with Patriot Films.
“South Africa is such a melting pot of diversity, we also wanted to celebrate our local culture and humor,” said Andrew Kirkby, executive creative director, Iconic Agency. “We turned to master storyteller Sam Coleman, whose narrative style really captures the nuances and heart of Johannesburg to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend race driver David Coulthard and also beloved South African comedian Jam Jam and national Gusheshe drifting champ Sam Sam.”
Coleman said, “The script read like an action movie. Helicopters, Formula 1 cars, a legendary F1 champion driver, but then also a healthy dose of unique South African culture and comedy all set in a city I love--Joburg. It was irresistible.”
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