Monday, January 22, 2018
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Joan's Netflix Promo Sets "Rules For The Modern Woman"


Robert Goldrich
Friday, Sep. 23, 2016


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In this spoof of a classroom educational film from yesteryear, narration reflecting conventional stereotypical values about women being prim and proper is juxtaposed with clips from different Netflix series featuring female characters who are anything but typical--ranging from Piper Chapman in Orange is the New Black to Claire Underwood from House of Cards.

This “Rules For The Modern Woman” initiative is the first work from ad agency Joan, headed by chief creative officer/co-founder Jaime Robinson.


Client Netflix Agency Joan Jaime Robinson, chief creative officer/co-founder; Marques Gartrell, art director; Sherri Levy, executive producer; Lauren Teng, production coordinator. Editorial Rock Paper Scissors Parker Whipple, editor; Tania Mesta, assistant; Jenny Greenfield, producer; Harry Truman, After Effects. Music Ring the Alarm

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