Monday, January 22, 2018
You are here:

Joan's Netflix Promo Sets "Rules For The Modern Woman"

By

Robert Goldrich
Friday, Sep. 23, 2016

1062 views

Log in or register now!

In this spoof of a classroom educational film from yesteryear, narration reflecting conventional stereotypical values about women being prim and proper is juxtaposed with clips from different Netflix series featuring female characters who are anything but typical--ranging from Piper Chapman in Orange is the New Black to Claire Underwood from House of Cards.

This “Rules For The Modern Woman” initiative is the first work from ad agency Joan, headed by chief creative officer/co-founder Jaime Robinson.

Credits

Client Netflix Agency Joan Jaime Robinson, chief creative officer/co-founder; Marques Gartrell, art director; Sherri Levy, executive producer; Lauren Teng, production coordinator. Editorial Rock Paper Scissors Parker Whipple, editor; Tania Mesta, assistant; Jenny Greenfield, producer; Harry Truman, After Effects. Music Ring the Alarm

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/68743/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/68743/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/68743/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/68743/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 65th...

Monday, Jan. 22, 2018

Nick Law--a veteran of R/GA, currently serving as its VP and global chief...

Monday, Jan. 22, 2018

Amazon Studios has entered into an exclusive two-year overall deal with...

Monday, Jan. 22, 2018

Strike Anywhere, the L.A. and San Francisco-based production company, has...

Monday, Jan. 22, 2018

Production company Rodeo Show has signed director Alec Sutherland for U.S...

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Jan. 22, 2018

To meet increased demand from clients in the entertainment industry, Los...

Monday, Jan. 22, 2018

Black Spot and Universal Kids created a new winter wonderland anthem spot...

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Monday, Jan. 22, 2018

A boy riding in the backseat of his parents’ car through snow-swept Nelson...

Monday, Jan. 22, 2018

ArsenalCreative has announced an expansion of its VFX team with the...

Monday, Jan. 22, 2018

Now in its second season on EPIX, the tense cloak and dagger drama Berlin...

Top