In this spot, a man is shown proudly enjoying his custom-created sandwich from convenience store chain Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
Part of a campaign from agency JOAN Creative, produced by JOAN Studios and directed by Nina Lee, this spot titled “Create Something” and several others in the package take us on a humorous journey through the Sheetz aisles and what they can offer.
Credits
Client Sheetz Agency JOAN Creative Jaime Robinson, chief creative officer; Michael Stone, creative director; Jesse Stanton, associate creative director/copy; Natalie Fiacco, sr. art director; Kirk Damer, designer; Chris Turney, head of strategy; Ricardo Munoz, strategy director; Alexander Payson, creative coordinator; Cheri Anderson, head of production; Emily Robbins, sr. producer; Becca Patrick, director of creative services. Production JOAN Studios Nina Lee, director; Cheri Anderson, managing director. Service Company Group Thrpy Trevor Allen, Josette Lata, Rida Chin, line producers. Postproduction JOAN Studios Eric Davies, post producer. Editorial Cosmo Street Editorial Dave Otte, editor; Ryan Hennessy, assistant editor; Jasmine Henry, producer. Sound/Original Music Sonic Union David Papa, sound designer & mix engineer; Gina Petrarca, producer; Halle Petro, executive creative producer; Justni Morris, music supervisor/music producer. Color Ntropic Ayumi Ashley, colorist; Will Mok, producer. Jessica Tong, animation; Timothy Goodman, font designer; James Montalbano, fontographer.
The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, delivers an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest,” the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together--playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays--because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” said Daniel Chagas Martins, creative director at AlmapBBDO.
“The Quest” was directed by Felipe Mansur via production house Don’t Touch My Soda.
