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    J.J. Sedelmaier Captures Saturday Morning Cartoon Vibe For Betadine, Burns Group

    By SHOOTUpdated:No Comments3377 Views

    After many months of production throughout the COVID-19 crisis, animation studio J.J. Sedelmaier Productions (JJSP) wrapped this five-spot animated campaign for Betadine iodine-boosted antiseptic products out of Burns Group, NY.

    This online ad titled “Unleash”–with a Saturday morning cartoon vibe–shows a mom turned superhero as she harnesses the power of Betadine to treat her daughter’s scraped knee.

    J.J. Sedelmaier–who directed the fun project–personally shared a somber note of remembrance when discussing the campaign relative to a music and sound colleague. “We began this project with the enthusiasm and joyful anticipation we always had when collaborating with Steven Gold’s partner, and our friend Adam Schlesinger. “It was with great shock and sorrow,” said Sedelmaier, “that we lost Adam to COVID-19. JJSP had worked with this great team for 25 years. Our deep heartfelt condolences to Adam’s family and Steven over the loss of such a wonderful artist.”

    Credits

    Client Betadine Agency Burns Group, NY Nicole Lucey, executive creative director; Sarah Ratinetz, Tim Glebocki, creatives; Annie Bishop, exec producer; Victoria McMachan, assistant producer. Animation J.J. Sedelmaier Productions, Inc. (JJSP), White Plains, NY J.J. Sedelmaier, design/direction/producer; Patrice Sedelmaier, exec producer; Andy Friz, animation, designer. Sound Steven M. Gold, music and sound design; Dan Piscina, sound recordist/engineer. Audio Post Sound Lounge Rob Sayers, final picture mix

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Burns GroupJ.J. Sedelmaier Productions

    Quality Experience, Director Aube Perrie, The Mill NY Work Out The Future of Fitness For Tonal

    Thursday, November 14, 2024

    Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.

    Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.

    In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”

    “Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”

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