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J.J. Sedelmaier Brings He-Man and Skeletor Back In GEICO :30 From The Martin Agency


Robert Goldrich
Tuesday, Oct. 3, 2017


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In this installment of GEICO’s “Great Answer” campaign from The Martin Agency--in which people use the insurance company’s well-known savings message as the answer to anything--we find animated characters He-Man and Skeletor in full nostalgic glory. In this :30, a cornered Skeletor drops the GEICO message of insurance savings, giving him enough time to escape in classic evil animation style. 

J.J. Sedelmaier of J.J. Sedelmaier Productions directed and produced the “He-Man vs. Skeletor” spot in conjunction with Mattel, Inc. The piece is a stroll down memory lane for folks who were kids in the 1980s. Sedelmaier Productions is known for varied work, including Saturday Night Live’s TV Funhouse fare.


Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production J.J. Sedelmaier Productions, White Plains, NY J.J. Sedelmaier, animation director/producer; Andy Friz, head animator. (Toolbox: Photoshop, ToonBoom Storyboard Pro, ToonBoom Harmony 14, Procreate)

Category of ScreenWork: 


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