Marriott International launched a global marketing campaign introducing Marriott Bonvoy, the new loyalty platform taking the place of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) during a dedicated 60-second commercial pod. Celebrating the travel program with the tagline “Rewards Reimagined”, the campaign includes a series of whimsical television spots directed by Independent Media’s Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) in conjunction with Marriott Creative and Content Marketing and the agency Observatory Marketing.
Credits
Client Marriott International Agency Observatory Jae Goodman, CEO; Stevie Laux, Joe Saroufim, creative directors; Bianca Pettinichi, sr. art director; Carly Allen, sr. producer; Tony Fur, co-chief branding officer; Maddie Avjean, jr. designer; Charles Long, jr. copywriter. Production Independent Media Jean-Pierre Jeunet, director; Janusz Kaminski, DP; Susanne Preissler, exec producer/managing director; Liam Ahern, exec producer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kristen Thon-Webb, head of production; Sarah Schachte, producer. Color Technicolor Mike Hatzer, colorist; Bob Peishel, producer. VFX MPC Jim Spratling, head of 2D/compositor; Benji Davidson, 2D lead; Lexi Stearn, exec producer, VFX; Therese Mayer, producer; Meghan Lang, exec producer, telecine.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
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