Friday, December 14, 2018
You are here:

J. Walter Thompson London, RSA Director Juriaan Booij "Make The Call" For The Macallan

By

Robert Goldrich
Wednesday, Dec. 5, 2018

321 views

Log in or register now!

J. Walter Thompson London teamed with RSA director Juriaan Booij on this hero film for single malt scotch whisky brand, The Macallan. The :90 is a fantastical visual metaphor that brings a crossroads decision to life--whether or not to take a leap of faith in order to succeed.

“Make The Call”--to risk falling in order to fly--was shot by John Mathieson, the twice Oscar-nominated cinematographer (Gladiator, The Phantom of the Opera), with visual effects by Absolute Post Production.

Paul Rizzello, J. Walter Thompson London creative director, said, “The pressure of a big decision often makes us hesitate just when success is within reach. We’re so afraid of getting it wrong, we end up avoiding those decisions altogether. This story is about someone who decides to go for it. He makes the call.”

Credits

Client Edrington/The Macallan single malt whisky Agency J. Walter Thompson London Lucas Peon, executive creative director; Paul Rizzello, creative director; Katia Schutz, Stefan Foster, creative team; Doug Wade, sr. broadcast producer; Greg Nicholls, assistant producer; James Aubin, creative producer. Production RSA Films Juriaan Booij, director; John Mathieson, DP; Lisa Joseph, producer. Postproduction Absolute Post Production Tom Boucher, editor; David Smith, chief creative officer; Ben Robards, VFX supervisor/head of film; James Coore, creative director/head of CG; Matt Turner, creative director/head of color; Sally Heath, exec producer. Audio Grand Central Munzie Thind, sound designer; Molly Butcher, producer. Versioning and Transcreation Hogarth WW

 

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Dec. 13, 2018

Droga5 has elevated several executives and made multiple new hires. The...

Thursday, Dec. 13, 2018

Adrian Rossi, former ECD at AMV BBDO London, is joining Grey London as...

Thursday, Dec. 13, 2018

Director/producer George Tillman Jr.’s The Hate U Give (20th Century Fox)...

Wednesday, Dec. 12, 2018

Both tender apologia and vigorous justification, Clint Eastwood's "The...

Wednesday, Dec. 12, 2018

Director Ali Ali has joined Little Minx for commercials and branded...

Wednesday, Dec. 12, 2018

In the half-century since the original "Mary Poppins" debuted, we've...

Recent SPW Releases

Thursday, Dec. 13, 2018

A gender-balanced group of top creative leaders have been named to serve...

Wednesday, Dec. 12, 2018

In Walt Disney Pictures’ latest holiday blockbuster, The Nutcracker and...

Wednesday, Dec. 12, 2018

Telestream, a leading provider of workflow automation, processing and...

Wednesday, Dec. 12, 2018

Producers Tim Headington and Theresa Steele Page have teamed up to open...

Wednesday, Dec. 12, 2018

As the creative services industry changes, so too are the companies...

Wednesday, Dec. 12, 2018

The Academy of Motion Picture Arts and Sciences announced today that nine...

MySHOOT Profiles

David Orr
Director
Award Winning Writer-Director with International Experience
Director, Writer

Director

MySHOOT Company Profiles

Top