Tuesday, July 17, 2018
You are here:

J. Walter Thompson Atlanta Focuses On "At Risk Youth" For Black Lives Matter

By

Robert Goldrich
Monday, Sep. 4, 2017

1166 views

Log in or register now!

Vann Graves, chief creative officer at J. Walter Thompson Atlanta, teamed with actress/activist producer Kat Graham and director Darren Genet on this Black Lives Matter video titled “At Risk Youth.” The piece takes us through the painful aftermath when a black teenager is shot and killed by the police. The tagline reads, “Wearing a hoody shouldn’t be probable cause.”

The idea came to fruition when Vann’s wife was pregnant with their son--the same year Michael Brown, Eric Garner and Ezell Ford were killed by police officers. Then Laquan McDonald and Timar Rice were killed just days before the Graves’ son was born. Hence this video was born tackling fear, frustration and hurt caused by tragedy, and the toll it takes on the black community as well as the institution of policing in America.

Credits

Client Black Lives Matter Agency J. Walter Thompson Atlanta Vann Graves, chief creative officer. Production Darren Genet, director; Kat Graham, producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73088/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73088/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73088/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73088/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jul. 17, 2018

Christjan Jordan, who has cut award-winning work for Amazon (Lucky...

Tuesday, Jul. 17, 2018

Bruce Andreini has joined Rokkan as sr. VP, head of integrated production...

Tuesday, Jul. 17, 2018

"Blindspotting," the directorial debut of Carlos Lopez Estrada, stalks the...

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Recent SPW Releases

Tuesday, Jul. 17, 2018

SHIFT, the newly-minted parent company of industry-leading video sharing...

Tuesday, Jul. 17, 2018

SonicScoop , the leading pro audio online resource, and The Deli Magazine...

Tuesday, Jul. 17, 2018

Farm League produces an ingenious concept to meld the dynamics of pro-...

Tuesday, Jul. 17, 2018

Announcing the release of Writer/Director Aaron Beckum’s latest short film...

Tuesday, Jul. 17, 2018

Spurred by growth in international film production, improved local...

Tuesday, Jul. 17, 2018

Big Block, a creative content services company, today announced that Cale...

Top