Friday, January 19, 2018
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Infiniti's "New Tradition"


Robert Goldrich
Friday, Dec. 16, 2016


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JSM served as music/sound house on this heartwarming holiday spot in which an Xmas tree is returned to its natural roost via an Infiiniti road trip, with a tug-at-the-heartstrings goodbye, see you next year, from a sweet girl. Joaquin Baca-Asay of MJZ directed for CP+B.


Client Infiniti Music/Sound: Music Track: "Bound Anew" JSM, New York; Joel Simon, COO, co-composer; Derek Poulson, Nathan Kil, co-composers; Jeff Fiorello, exec producer; Norm Felker, producer. Jeff Fiorello, exec producer; Norm Felker, producer
Machine Head, Los Angeles; Stephen Dewey, sound designer; Patty Chow Dewey, exec producer.​ Audio Post: Lime Studios, Santa Monica, Calif. Matt Miller, mixer; Lisa Mermelstein, assistant; Susie Boyajan, exec producer.​ Agency:
CP+B, Boulder, Colo.​ Production: MJZ, bicoastal/international; Joaquin Baca-Asay, director



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