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Hungry Man's Wayne McClammy Directs Boyz II Men For GEICO, Martin Agency

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Robert Goldrich
Wednesday, Jun. 14, 2017

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Wayne McClammy of Hungry Man directed this latest spot, titled "Side Effects," from The Martin Agency for GEICO’s ongoing “It’s What You Do” campaign.

This time around it’s Boyz II Men who appear in a pharmacy, crooning the impending side effects (dizziness, nausea, gas) of prescription medication for a customer. 

The :30’s message: If you’re Boyz II Men, you make anything sound good. It’s what you do. Just like if you want to save money on car insurance, you switch to GEICO.

Credits

Client GEICO Agency The Martin Agency, Richmond, VA  Production Hungry Man Wayne McClammy, director.

Genre: 
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