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Hungry Man's Wayne McClammy Directs "Bobble Head" For HPE, Publicis NY

By

Robert Goldrich
Tuesday, Apr. 4, 2017

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This :30 titled “Bobble Head” mingles wit and insight to address a major stumbling block: the disconnect between what businesses want to do and what their technology environments can enable. Wayne McClammy of Hungry Man directed the spot for Hewlett Packard Enterprise (HPE) and agency Publicis New York.

We see a company’s IT guy transform from “No Bob” to a “Yes” Bob human Bobble Head doll, helping a company to realize its aspirations--with HPE being a prime means to turn naysayers into “Yeasayers.”

“Bobblehead” is one of two broadcast spots in the campaign--the other turning a thumbs-down robot into a “Yeasayer.”

Andy Bird, CCO of Publicis NY, commented, “This is a very exciting moment in time for HPE. They are helping companies transform their businesses, while transforming their own. What is really exciting for us, as their agency partner, is how HPE is transforming the way they advertise, putting the customer at the center and speaking to true business obstacles in a relatable, honest voice. The Yeasayers work cuts to the heart of a real pain point with candor, and just the right dose of humor.”

Credits

Client Hewlett Packard Enterprise Agency Publicis New York Andy Bird, chief creative officer; Matt McKay, executive creative director, copywriter; Ward Williams, Carlos Perez, creative directors; Lisa Bifulco, chief production officer; Lauren Schneidmuller, executive broadcast producer; Anna Ma Fung, executive integrated producer; Jenae Boston, integrated producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, exec producers; Dave Bernstein, producer; Rochelle Cook, production supervisor. Editorial NO6/NO7 Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, Flame artist. Audio Record & Mix Heard City. Music JSM Joel Simon, creative director; Jeff Fiorello, exec producer.

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