Hungry Man's Scott Vincent Directs "Cat" PSA To Promote Child Adoption
In this Ad Council PSA for AdoptUSKids and the U.S. Department of Health and Human Services Administration for Children and Families, a lad tells his mother he wants a cat, despite the fact that she’s allergic to felines. Mom is left with three choices, each of which is comically depicted: prepare yourself, make the best of it, or find a loophole. The spot ends by stating that there are no such things as perfect parents, but teens in foster care will love you just the same.
One of two spots directed by Scott Vincent of Hungry Man for agency KBS, “Cat” is part of an ongoing campaign targeting prospective parents who are considering adopting from foster care but who have not yet started the process. Talent was chosen from a comedic background, and selected specifically because they were unassuming and relatable. The central idea behind the campaign is that there is no one right answer when it comes to parenting, furthering the message that, “You don’t have to be perfect to be a perfect parent.”
Client Ad Council/U.S. Department of Health and Human Services Administration for Children and Families/AdoptUSKids Agency KBS Jon Goldberg, executive creative director; Kevin Gentile, Michael Abell, creative directors; Lauren Finn, sr. copywriter; Jessica Mottola, sr. art director; Kathleen Diamantakis, co-chief strategy officer; Alison Geraghty, strategist; Jenny Reed, head of production; Davniel Roversi, sr. content producer. Production Hungry Man Scott Vincent, director; Dan Duffy, Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; James Kadanoff, line producer; Steve Ruggieri, production supervisor. Editorial PS260 Maury Loeb, editor; Evann Borgman, Jane Brockman, post producers; Erica O’Brien, assistant editor. VFX PS 260 Finish Zarina Mak, managing director; Andy Philippi, VFX producer; Fabien Coupez, Margaret Yang, Flame artists. Color Company 3 Tom Poole, colorist. Music/Sound Sound Lounge Audio Post Sound Lounge Tom Jucarone, mixer.
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