Monday, May 21, 2018
You are here:

Hornet's Peter Sluszka Thinks Inside The Box For Amazon, Leo Burnett Toronto

By

Robert Goldrich
Wednesday, Jul. 13, 2016

1714 views

Log in or register now!

Leo Burnett, Toronto, teamed with director Peter Sluszka of the Hornet studio on this stop motion piece marking Amazon’s 2nd annual Prime Day (July 12), a global, mid-year shopping holiday for its Prime customers to receive online deals.

Sluszka and his team of artists handcrafted a city made of Amazon’s well-known cardboard boxes. Utilizing in-camera, stop-motion techniques, the spot--titled "High/Low"--explores a whimsical yet contemporary metropolis with cardboard as its brick and mortar. The paper craft visuals extend to the cars, landmarks and even the people, all connected by the Amazon pins showing the range of the brand’s services and deals. The end result is a blend of storytelling and artistry, proving that sometimes it’s okay to think inside the box.

Credits

Client Amazon Agency Leo Burnett Toronto Sean Ganann, creative director; Franca Piacente, SVP, executive producer; Chris Brown, art director; Jennifer Smith, copywriter; Laurie Filgiano, producer. Production Hornet Peter Sluszka, director; Zack Kortright, exec producer; Anna Lauren Farrell, producer; Joel Kretschman, line producer; Anita Chao, editor; Sang-Jin Bae, supervising TD; Anna Bron, Stevie Lewis, Mike Luzzi, design (characters & props); Patrick O’Keefe, design (backgrounds); Ivan Abel, DP; Anthony Jacques, Richard Coppola, motion control operators; Tim McDonald, art director; Peter Erickson, Ben Kress, Samantha Smith, Maxwell Sorensen, Melissa Chow, Janet Kim O’Sullivan, Matt Christensen, Arielle Casale, Illya Smelansky, Hillary Barton, Laura Noveck, Kelsey Knight Mohr, Michael Lawrence, Royal Jarmon, Matt McGlade, Kelsey Brewer, Madow Tsai, fabricators; Tom Gasek, Matt Somma, Matt Christensen, Maxwell Sorensen, Zack Williams, Adam Pierce, animators; Kelsey Brewer, Madow Tsai, assistant animator; Carlos Ancalmo, storyboards; Craig Kohlmeyer, CG lead; Doug Litos, previz; Bogdan Mihajlovic, tracking & modeling; Ted Wiggin, lead compositor; John Harrison, Xiaoxiao Tang, Craig Nowicki, Peter Fink, compositors; Michael Yetter, gaffer; Chris Clarke, BB electric; Jarrod Kloiber, 3rd electric; Jeremy Rodriguez, key grip; Rick Morrison, 2nd grip; Justin Wolfson, 3rd grip. (Toolbox: primarily stop motion with a touch of After Effects and Maya). Zung Studios Kerry Coutu, additional fabrication Audio Grayson Matthew Tom Westin, director; Bridget Flynn, exec producer.

Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67777/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67777/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67777/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67777/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Recent SPW Releases

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top