This trip takes us from one era to the next as we see the evolution of the Honda Accord over the years. Fashion, music and visuals from one time period to the next flash before our eyes–as does the stylish development of the Accord, culminating in the all new Honda automobile.
Pascal Heiduck of Contrast Eye directed this piece for agency MUSE USA, with music and sound from Shindig, and audio post done at Lime Studios.
Music/Sound: Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, head of production; Dan Hart, music editor. Audio Post: Lime Studios, Santa Monica, Calif. Sam Casas, mixer Agency: MUSE USA, Santa Monica, Calif. Production: Contrast Eye, Venice, Calif. Pascal Heiduck, director
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
