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Hey Wonderful's Peking Directs "Holiday Hypnosis" for Walmart, Saatchi NY


Robert Goldrich
Thursday, Dec. 22, 2016


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The holidays are typically a stressful time for parents, but a truly joyous time for kids, so Saatchi & Saatchi NY and Walmart brought in hypnotist Chris Jones to help adults re-live Christmas from their childhood.

The duo Peking--consisting of Nat Livingston Johnson and Gregory Mitnick--directed this “Holiday Hypnosis” spot via production house Hey Wonderful.


Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Klein, creative director; Cristian Costa, Justin Roth, art directors; Tomas Almuna, copywriter; Derek Peet, jr. copywriter; Thanh Ly, jr. art director; John Doris, head of film; Abe Romano, Matty Yu, producers; Kate Owens, digital director; Preeya Vyas, managing director, digital. Production Hey Wonderful Peking (Nat Livingston Johnson, Gregory Mitnick), director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Scott Lane, line producer; Adam McDaid, DP. Editorial Rock Paper Scissors Noah Benezra, editor; Eve Kornblum, exec producer; Julianne Cort, producer. Color Company 3 Music Future Perfect Music Audio Post Sound Lounge Rob Sayers, mixer.

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