This spot helps to launch a NESCAFE Gold campaign across the European region. The U.K. is the first country in the rollout of the “For the Moments That Matter” campaign, starting with “Those Few People,” a 90-second spot for TV, cinemas and online.
Created by Publicis London and Publicis Conseil, the ad features a man on stage addressing the thousands of people he’s met in his lifetime: university friends, people from nights out, co-workers and so on–the list is endless. But slowly he pares down the audience to a special few who know him best. They come together to share a cup of coffee as the spot ends with the tagline: “NESCAFE Gold. For the Moments that Matter.”
Directed by Henry Mason via Quad Productions, the commercial was lensed in the Plovdiv Roman theatre in Bulgaria.
Credits
Client NESCAFÉ Gold Blend Agency Publicis Worldwide, London Bruno Bertelli, chief creative officer; Kike Gutierrez, (Publicis Conseil), Nestele global creative director; Dave Monk, executive creative director; Polina Zabrodskay, creative director; Joshua Norbury, sr. copywriter; Josh Cunningham, copywriter; Victoria Lench, art director; Alastair MacLean (Publicis Conseil), head of strategic planning; Nathalie Levincent, producer. Production Quad Productions Henry Mason, director. Editorial Eric Jacquemin, editor. Postproduction Prodigious Fanny Huguet, postproduction manager. Audio Post Prodigious Sounds Music "Stand By Me"
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
