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    Henry Mason Directs “Those Few People” for NESCAFE, Publicis

    By SHOOTUpdated:No Comments6179 Views

    This spot helps to launch a NESCAFE Gold campaign across the European region. The U.K. is the first country in the rollout of the “For the Moments That Matter” campaign, starting with “Those Few People,” a 90-second spot for TV, cinemas and online. 

    Created by Publicis London and Publicis Conseil, the ad features a man on stage addressing the thousands of people he’s met in his lifetime: university friends, people from nights out, co-workers and so on–the list is endless. But slowly he pares down the audience to a special few who know him best. They come together to share a cup of coffee as the spot ends with the tagline: “NESCAFE Gold. For the Moments that Matter.”

    Directed by Henry Mason via Quad Productions, the commercial was lensed in the Plovdiv Roman theatre in Bulgaria.

    Credits

    Client NESCAFÉ Gold Blend Agency Publicis Worldwide, London Bruno Bertelli, chief creative officer; Kike Gutierrez, (Publicis Conseil), Nestele global creative director; Dave Monk, executive creative director; Polina Zabrodskay, creative director; Joshua Norbury, sr. copywriter; Josh Cunningham, copywriter; Victoria Lench, art director; Alastair MacLean (Publicis Conseil), head of strategic planning; Nathalie Levincent, producer. Production Quad Productions Henry Mason, director. Editorial Eric Jacquemin, editor. Postproduction Prodigious Fanny Huguet, postproduction manager. Audio Post Prodigious Sounds Music "Stand By Me"

     

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:Henry MasonPublicisQuad Productions



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

    Read More

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