Saturday, December 16, 2017
You are here:

Havas Adrenaline, Great Bowery, Ad Council Run The "Numbers" On High Blood Pressure

By

Robert Goldrich
Tuesday, Nov. 21, 2017

543 views

Log in or register now!

Putting a face to high blood pressure numbers is this PSA from the Ad Council in association with the American Heart Association, American Stroke Association and American Medial Association. Titled “HBP Numbers,” this :60 brings us real people who testify to their HBP experience in emotional detail, linking blood pressure numbers to the impact on their lives. Marco Grob of Great Bowery Film directed and shot the overall campaign consisting of multiple PSAs conceived by agency Havas Adrenaline.
 
“For me, this was a greatly important project to work on. The collaboration with those people in front of the camera moved me profoundly. Their commitment to making a case that will help to prevent others from having a stroke or heart attack due to high blood pressure in this intimate way left me speechless and inspired. If our work could prevent only one person from having a similar experience, that would make me very happy,” said Grob. 
 

Credits

Client Ad Council in association with the American Heart Association, American Stroke Association, and American Medical Association  Agency Havas Adrenaline Rich Russo, chief creative officer/managing director; Liz Donnelly, Francois Crabalona, creative directors; Peter Feldman, broadcast producer; Theodore McFail, digital producer; Jennifer Simoni, digital content strategist; Jennifer Maisey, sr. strategist. Production Great Bowery Film  Marco Grob, director; Tina Nakane, producer; Shannon Lords, exec producer. Editorial Studio 6 Lasse Jarvi, editor.

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74155/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74155/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74155/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74155/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top