The Jamaica Bobsled Foundation (JBF) has released “Run The Track, It’s Bobsled Time,” an officially sanctioned team song to raise funds and awareness to benefit the ultimate underdogs–the athletes who compete in the sport of bobsledding and skeleton in the Winter Olympics for the country of Jamaica. The dance hall pop anthem is available globally on all download and streaming services just in time for the 2018 Winter Olympic Games in Pyeongyang, which coincides with the 30th anniversary of the original Jamaica Bobsled team’s Olympic run and the 25th anniversary of the iconic film “Cool Runnings.”
Debuting in tandem with the track is this music video, proceeds of both going toward benefiting JBF. Teaming with JBF to create the track and companion video was music supervision company Groove Guild. The video features Jamaican dance hall crew Ravers Clavers who choreographed and performed a new dance called the Bobsled Slide. Christopher Lynch of MISTER LYNCH directed the music video, which was lensed by DP Justin Jaro.
The dance hall pop anthem was written and produced by roots-reggae master Sidney Mills (Steel Pulse) and producer/songwriter Jon Notar (Blondie, No I.D.), with additional producing credits going to Paul Riggio and Al Risi from Groove
Guild. “Run The Track, It’s Bobsled Time” features percussion by reggae legend Larry McDonald (Bob Marley and the Wailers, Lee “Scratch” Perry). Lead vocals are by Mills and include rousing callouts inviting all to come together and support Team Jamaica.
“The track is an infectious blend of dance hall, reggae and pop that creates an undeniable, dance floor friendly groove,” added Groove Guild’s Al Risi. “The creation of the signature Bobsled Slide dance gives the team’s global fan base yet another opportunity to support this perennial cultural phenomenon, and to ‘Nice Up’ the dance.”
CreditsClient Jamaica Bobsled Foundation Devon Harris, chairman; Damian Loth, consultant (Media In Motion); Ryan C. Garton, consultant (Asbury Marketing). Agency Groove Guild Al Risi, music supervisor/executive producer; Paul Riggio, creative director/executive producer; John Vanhala (Crossfade Partners), marketing & sales strategy. Music Groove Guild Sidney Mills, composer, arranger, producer, engineer, vocals, organ, synthesizer; Jon Notar, composer, arranger, producer, engineer, synthesizer, piano; Larry McDonald, percussion, congas, bongos, tambourine, shaker; Paul Riggio, producer, bass, engineer, arranger, producer; Al Risi, producer; Karl Wright, drums; Kevin Batchelor, trumpet; Gerald Johnson, tenor saxophone; Buford Sullivan, trombone; Makeisha McTaggart, vocals, background vocals; Jamie Siegel, mixing engineer. Audio Mastering Sterling Sound Joe LaPorta, mastering. Production (music video) MISTER LYNCH Christopher Lynch, director; Justin Jaro, DP, editor, colorist; Jennifer Fistere, producer; Ravers Clavers, choreographer; Al Risi, exec producer; Tanya Seeman, wardrobe. Special Thanks: Tower Isle Patties, Drews Avenue Primary and Infant School (and all their beautiful children), Spry Training
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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